The answer present a rare and one-dimensional perspective. The obvious reasons could be:
- The site took too long to load,
- Customer did not like first impression,
- Customers were not convinced and so they changed their mind
If you have worked on the above, then consider Askssl solution
- Probably the customer felt insecure
Do you have an SSL Certificate? If no, the customer might have spotted the ‘insecure’ browser warning and taken heed.
Are you using a Free SSL certificate from Lets Encrypt, Cpanel, Cloudflare, e.t.c – the customer may have checked and confirmed you do not care much about his or her data security and fled.
Solution: Invest in a commercial SSL certificate – We recommend OV or EV SSL for ecommerce businesses.